PlusMinusOne is a mobile startup studio that focuses on developing and marketing its own apps that are used and loved by millions of people around the world. Our products collectively reach more than a half-million new users every month in the US market alone. We are a remote-friendly startup with offices in San Francisco, Istanbul and Ankara.

We have been building mobile products focused on Business, Photo & Video, and Education categories in the App Store mainly for the US market since 2016. And in each of these categories, our goal is the same: provide actual value to people with the best mobile user experience.

We’re in an exciting period of growth and are looking for an exceptional Influencer Marketing Specialist who will help us shape the future of mobile

What we are looking for:

• Minimum 1-2 years of experience in Influencer Marketing, preferably within the tech or app industry, with a focus on the US market
• A genuine interest in mobile apps, particularly iOS, and staying up-to-date with the latest trends
• Deep knowledge of the US market dynamics, trends, and influencer landscape in the tech and mobile app space
• Excellent verbal and written communication skills to engage with influencers, partners, and internal teams
• Ability to think outside the box to develop unique and engaging influencer campaigns
• Strong ability to analyze campaign performance and derive actionable insights from data
• Deep understanding of platforms like Instagram, TikTok, YouTube, and other relevant channels for influencer collaborations
• Strong organizational and multitasking abilities to manage multiple influencer campaigns at once

Your responsibilities will be:

• Develop and execute influencer marketing strategies that align with our iOS app launch and promotion goals, specifically targeting the US market
• Identify, recruit, and manage relationships with influencers, bloggers, and content creators in the US tech and mobile app nich
• Tailor influencer campaigns to resonate with the preferences and behavior of the US audience
• Negotiate contracts, deliverables, and pricing with influencers to maximize campaign impact
• Work closely with influencers to ensure content is on-brand, aligns with campaign objectives, and resonates with target audiences
• Track and analyze the effectiveness of influencer campaigns using data and analytics tools, and report on key metrics and ROI
• Stay ahead of industry trends and competitor activities to ensure that our influencer strategies remain cutting-edge
• Collaborate with the content and creative teams to brainstorm campaign ideas and promotional strategies
• Manage influencer marketing budgets to optimize the use of resources while achieving maximum campaign impact

What we offer:

• Opportunity to make an impact on millions of global users' life and the future of mobile
• Chance to be a part of a passionate and driven team where everyone’s ideas are valued
• Working in an environment with a Silicon Valley startup culture and benefits
• A hybrid work environment with 3 days a week at the Kabataş Istanbul office
• 14 days of paid vacation that starts from the first year of joining the team
• Quarterly profit sharing based on performanceAbility to own a stock option after the first year
• Private health insurance package
• Reimbursement package for any education, course, etc.
• Reimbursement package for your sports activities
• A Macbook, iPhone, magic mouse, magic keyboard, and any other hardware that you need to deliver your best work.

Let's shape the future of mobile together!